CouponVario Guide to Getting Started

Start saving more money when you shop online

Online coupons are a big deal

They really are. In fact, recent surveys report that online coupons help shoppers save an average of $20 every time they shop.

It's no surprise that most people use coupons—more than 83% according to Neilson ratings. But what's changed recently is where redeemed coupons are found.

Growing numbers of smart shoppers have learned that there's a coupon for nearly everything you buy online. This eGuide is your key to finding deals on what you want, when you want it without the hassle of spending hours "clipping" traditional coupons.

If you still need convincing that using coupons is the new way to shop, consider these facts:

The average family can now save $500-$1000 a year by incorporating coupons into online and in-store purchases.
64% of shoppers say that they regularly search the Internet for coupons (NCH Marketing 2011).
Online coupons are the fastest growing type of coupon. In 2009, online coupon use grew by more than 250%.
In total, shoppers saved $3.7 billion by using coupons in 2010.
Coupon savings increased more than 12% in 2011.
92 million shoppers are expected to use online coupons in 2012; by 2013, the number is projected to grow to 97 million people.

Reading this Guide is going to make you a smarter, savvier shopper.

Your Guide to Online Deals

The era of using online coupons is here, and it's only going to get better. We've created this Getting Started Guide to help you save on nearly everything you buy online. If you're ready to start saving more money, here are the most common types of deals to look for before you make your next online purchase.

A percentage off all purchases storewide
Now that's something worth celebrating!

This is the grand-daddy of all coupons since it often comes with very few, if any, restrictions. You simply load up your online shopping cart or bag and enter a coupon code at checkout. When you do, your order total will recalculate and reflect the percent discount. Common percentage-off amounts are 10%, 15%, or even 20%. Higher percentage-off coupons do exist and they're worth searching for!

A dollar amount off all purchases storewide
This one's so easy…well, you get the picture.

It doesn't get any easier than this! If you have a $5, $10, or $25 dollar-off coupon for all storewide purchases, this same amount will be deducted from your total at checkout.

Free shipping
Sorry, Charlie, that's free shipping, not a free cruise.

This deal is pretty straightforward (and very popular)! When you have a free-shipping coupon and enter the code at the time of checkout, you should see any shipping and handling charges disappear. Because free- shipping coupons are so common, it's not a bad idea to hold off on any nonessential purchases until you find one.

Percentage-off purchase within a category/department
15% off chinaware...I can hardly believe my eyes!

When stores want to promote a particular store section or product line, they sometimes offer a percentage off of purchase as an incentive. Common examples include 15% off all jewelry, 10% off all men's clothing, or 20% off all school supplies. The key to taking advantage of these types of deals is to align your shopping with store offers.

Dollar-amount-off purchases within a category/department
Decisions! Decisions!

Rather than a percentage, stores will sometimes offer a specific-dollar amount off of certain goods ` or services. Examples include $10 off all computer accessories, $5 off all hosiery, or $50 off any appliance.

Gift with purchase
No, really, you shouldn't have. (But I'm glad you did!)

These bonus deals are a great way to try new products or brands. When you redeem a gift with purchase coupon, stores add the gift to your order. It's generally something that would appeal to anyone making a purchase at the store's website. Gift with purchase deals are most common at online stores that sell cosmetics and other personal care items.

Rebate checks (not chicks) come in the mail.

Rebate offers can be substantial and merit a search before you purchase personal or home electronics or other high-cost items. $50, $100, or $150 rebate offers oftentimes allow you to purchase a higher quality product or one with more feature enhancements than you otherwise might be able to afford.

Looks like somebody just scored a big online sale.

Sales aren't new, but today's technology offers a number of different ways to learn about them when they're happening. When you share your email address with your favorite store, they'll send you an email to give you a heads-up when they're having a sale. You can also make a habit of checking store websites; many will feature advance notice of upcoming sales. Because sales are so common, you might do well to follow the advice of seasoned shoppers who say, "If it's not on sale, don't buy it!"

Clearance just means I can buy more! Right?

Next to chocolate, clearance is the next best thing! Clearance isn't just for scrappy leftovers anymore. Just about everything cycles through online clearance at some point. To take advantage of clearance deals at your favorite online stores, get familiar with their websites and make sure you check the clearance section first for the item you want. Although you can't compromise when it comes to clothing size, you may find that the items you want are available at clearance prices, but in a different color or slightly different style.

Percentage off a specific product
This little piggy likes the savings he sees!

This type of savings is a bit more restrictive, but still a great deal when you find it for a product or service you need. Common examples include 15% off of all GE dishwashers, or 10% off all Levi jeans. When you redeem a coupon or store sale for this type of deal, only the item(s) that qualify will be discounted when you check out.

Dollar amount off a specific product
If you need help with the math, just ask your kids

This deal works just like the percentage off of a specific product, but it's a little easier to calculate and often equates to bigger savings. For example, if you've got your eye on a $40 pair of shoes and find a coupon for $10 off a purchase of that shoe brand, you'll pay only $30 - a 25% savings!

The Fastest Way to Find Online Deals

Saving money when you shop online doesn't have to take hours. And remember, every hour you spend couponing can be worth an estimated $100!

The quickest and easiest way to find all these types of money-saving offers is to go to CouponVario. When any of the top online retailers has a new special, coupon or sale, it will appear on CouponVario within minutes of it being announced. In fact, in many cases it will appear on CouponVario before the store promotes it on its website.

Below are three easy ways to get started saving money on

Type the name of your favorite store in the search bar on CouponVario.

You'll be redirected to that store's page on CouponVario where you can see all the coupons and specials currently being offered by that store.

If you don't have a particular store in mind, click on "Browse Coupons" "All Categories"

In this section, you'll see an organized list of more than 100 categories. Click any category to see the top coupon offers within that category. For example, if you're looking for a new camera, click on the "Camera & Photo" category. The coupons listed will be some of the top coupons for cameras and related equipment.

Type the name of your specific product or service you looking for.

When you’re looking for a specific product or service - Type in the name of what you want in the search bar at the top of the page. For example, let’s say that your spouse heard from a friend that it was OK to use the dishwasher to degrease the engine he/she was rebuilding. When you type "dishwasher" in the search bar, we’ll show you any coupons and special offers that have for the word "dishwasher" in the title or description. We’ll leave it to you to deal with your spouse.

How to Redeem Online Coupons

When you are on any store or category page in CouponVario, review the coupons and deals available and find the one that will save you the most money on your purchase.

Click the "Activate Deal" or "Activate Code" button.

A small pop-up window will appear on your screen with instructions. You will also see the store's website in the background. Follow the short instructions in the pop-up window to use the coupon. You will redeem your online coupon/offer in one of two ways:

Copy the coupon code that appears in the pop-up window and enter it during your online check-out process in the appropriate box before your order is totaled. This box for entering your coupon code will be titled Promo Code, Discount Code, or something similar. It is oftentimes found on the same page in the check-out process where you are requested to enter your credit card information.

You will see this instructional pop up box if a special code IS required:

Simply just click "Activate Deal" and your coupon will be activated automatically. In this case, all you need to do is start shopping and confirm that your savings are applied at check-out. The pop up instructional box will make this clear.

You will see this instructional pop up box if a special code IS NOT required:
Thank you for your care and compassion.
~ Your friends at CouponVario